our work
J2 launch integrated, Social Media and Digital campaign for Incognito Braces - Revolutionary technology for invisible braces
The Work
Embracing Social Media
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J2 has been chosen to provide a fully integrated suite of marketing services to 3M Healthcare, one of our ventures was to increase brand awareness for the “Incognito” brand and communicate messages that were understood by the consumer, which could add considerable value via a cohesive and integrated approach. The goal is to produce an aspirational look and feel above their competitors...
An Integrated Approach
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Our experience allowed us to syncronise our experience through the following marketing disciplines.
- Develop the brand essence / awareness (via interpretation, segmentation and refinement).
- Develop communication to help build the brand for Incognito with supporting marketing material.
- Build a viral campaign to pull consumers to the Incognito product
- Generate a buzz through a social media and digital strategy
- Promote and encourage traffic to the website.
- Enhance the visitor experience.
- Conversion of visitors into customers from referral offers
Ultimately
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J2 has created a digital strategy which will enabled 3M to propel the brand’s attributes into a profitable revenue generating product.
Our target is to increase the number of sign ups, visitors to the site and increase sales. Watch this brace!
