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The Keel

Love where you live

Liverpool has been a creative powerhouse for decades. That tradition continues with the docklands’ regeneration, and in our humble but experienced opinion The Keel is one of the loveliest and most successful projects so far.

So we’ve been unable to stop ourselves going above and beyond to help sell it, from organising a Merseyside launch at the Liver Building, to a local lad winning a year’s free rent in a contest on Liverpool’s Radio City.

Client: Moorfield Group

240 outstanding apartments, exclusively designed for the UK’s dynamic private rental sector.

You want for nothing at The Keel; gym, waterside terraces, even a concierge to sign for your deliveries; it’s all covered. And we’ve had fun shouting about it too – from branded ice-cream carts at Albert Dock via a striking advertising campaign to public art and brand inspired interior design.