Don’t lose your job, Bob
Health and safety regulations have saved thousands of lives. And success leads to complacency. Incidents become so rare, people think it’ll never happen to them. They start to take risks.
As one of the UK’s largest constructors, Wates cannot accept this attitude. So they asked us to wake people up again. The answer? Humour. Grab people’s attention and then reward them for reading.
J2 really understood our challenge. The team distilled an extremely complex issue into simple, dynamic, messaging that translated into an impactful and engaging campaign that has really gained traction and results for our business in achieving our goal of a Zero Harm culture.
Anna Bond – Head of Internal Communications and Creative Services