Don’t lose your job, Bob

Health and safety regulations have saved thousands of lives. And success leads to complacency. Incidents become so rare, people think it’ll never happen to them. They start to take risks.

As one of the UK’s largest constructors, Wates cannot accept this attitude. So they asked us to wake people up again. The answer? Humour. Grab people’s attention and then reward them for reading.

Client: Wates

J2 really understood our challenge. The team distilled an extremely complex issue into simple, dynamic, messaging that translated into an impactful and engaging campaign that has really gained traction and results for our business in achieving our goal of a Zero Harm culture.

Anna Bond – Head of Internal Communications and Creative Services

But how do you make people actually think about Health & Safety and actually how do you make people change their behaviour, so it becomes second nature to look out for one another? Well, it’s simple really – you use humour, make people laugh, make them smile, but behind it all you have a very serious message.